5/26/2023 0 Comments Nodus iphone 6 cases![]() I hate to speculate, but it’s hard to imagine that this line is any shorter come the weekend. Taken on the 21st of September 2022, it shows the line found outside the London Swatch boutique on a Wednesday afternoon. But I’ve gathered some evidence that shows that it’s still alive and well. I think the short answer here is a resounding “yes!” Sure, maybe it’s not at the same white-hot levels as it was in March of this year. Is the Speedmaster MoonSwatch hype still alive? Therefore, seeing masses of young people lining up for a watch in 2022 makes perfect sense. Maybe these two crowds are not as different as one might think. Looking closer, perhaps we can see that below a seemingly superficial and materialistic quest for the latest and greatest lies roots set in the detail-oriented appreciation for fine craftsmanship, clever design, and the history of both. But let’s face it, other than for some minor overlap, the watch-enthusiast audience and the Hypebeast crowd don’t tend to align too much. And there are worse things to do in life than to become a wise old man (or woman) slowly. From a young perspective, it can seem like a stuffy old place full of older gentlemen listing off references and ranting about how much cheaper watches used to be “back in the day.” So how did such horology jump onto the radar of the young and hip? I suppose all it took was the right brand, a new concept, and a little bit of luck.ĭon’t get me wrong a lot of the time, some of the most fascinating and intelligent exchanges take place in rooms full of stuffy old people. ![]() However, it was hard to imagine that this kind of thing would jump across from the world of technology and fashion into that of horology. People seem to love coming together and sharing in the excitement of a new product launch. Perhaps it’s the new iPhone, maybe an exclusive sneaker drop, or even a recurring sales event like Black Friday. In recent times, we’ve grown accustomed to seeing people gather in large crowds for certain releases. In the end, it seemed more of a matter of supply and demand, where demand was (and continues to be) high while supply continued to catch up slowly.Ī horological phenomenon unlike any other Critical voices argued (without proof) that Swatch was limiting supply on purpose to stoke the embers of hype. A lack of online availability and limited stock in-store saw tensions flare, and people lost their patience. This was followed by a surge of gray-market resellers looking to make a profit. After the initial surge, limited availability led to only a handful of people coming away with a MoonSwatch. Before we look at where we stand today, it’s worth looking back at where it started. ![]() We’ve been in touch with our local Swatch boutiques and keep an eye on not-so-local ones on our travels to try and answer those questions today. But half a year later, we ask ourselves: has the hype truly died down? In a world of lightning-fast trends, has the MoonSwatch been left in the rear-view mirror? Or is it still as present as it was at the start? And its grip on the watch community (as well as a fraction of streetwear enthusiasts) did not loosen for quite some time. I witnessed this with my own eyes at the Rotterdam boutique, where hundreds of hopeful punters claimed a spot in the line. We all witnessed the phenomenon of people queueing overnight for the launch, hoping to get their hands on one. ![]() The Omega × Swatch Speedmaster MoonSwatch sent shockwaves through the watch community after its announcement on the 24th of March. It has now been six months since the launch of one of the year’s most talked about watches. ![]()
0 Comments
Leave a Reply. |